What are your activities?
Xpertize Africa is specialized in 4 fields : Recruitment, Executive Search, Project Sourcing and HR consultancy. We are conscious that recruitment is a strategic stake for enterprises, and we, as “skill seekers” of low to middle management rates, assist enterprises in sourcing efficiently best skills either in Morocco or Africa.
Why did you choose to locate your agency in Casablanca?
As World-citizen Moroccans with a strong entrepreneurship vocation, we decided to create a recruitment agency in 2010. Two years later, we associated with Xpertize Belgium, a Belgian recruitment agency that became Xpertize Morocco. In 2018, Select, an HR World leader, became our shareholder and partner, and we decided to rename our Company “Xpertize Morocco” which turned later into “Xpertize Africa” to promote our ambition to a global identity.
When we decided to return home, it was obvious that for a service activity, Casablanca was the right place to be. Being the economic capital was an excellent criterion given the city's economic dynamism and closeness to leading enterprises and qualified Human Resources. We also have a personal preference for Casablanca and find it a pleasant place to live.
What are your development perspectives?
For our activities over the five years to come, we project to be the first HR partner in the Casablanca-Abidjan-Dakar triangle. We also have another European triangle including Paris, Brussels and Amsterdam, where we are represented by our European branch “PRO Company”. Our long-term goal is to be a West African leader and expand this position across the Continent. We also have several future support projects such as intelligent technology, marketing and finance.