Tourism

Tourism at National Level

As an archetypal locomotive of African tourism, Morocco never missed to attract visitors thanks to its cultural and architectural legacy, its broad variety and beauty of beaches and natural sites, its cuisine, security and hospitality.

Contributing to more than 7% of the GDP and employing 5% of the active population, tourism is at the origin of a deep socio-economic dynamic generating growth, foreign exchange, diversification and competitiveness.

Sectorial Strategy

Since 2000, the Kingdom was able to establish and implement a development strategy for tourism (2010 and 2020 visions) aiming to position the sector as one of its development engines.

A 2023-2026 roadmap has been implemented to transform the tourism sector by addressing key areas such as a new customer-centric approach, diversification of cultural and leisure offerings, upgrading of existing hotel infrastructure, creation of new hotel capacity, and investment in human capital development, with the goal of seeing Morocco become one of the world's top ten most admired destinations.

This ambitious strategy, which has a 6.1 billion DH overall budget, seeks to produce various spin-off effects by 2026, including luring 17.5 million tourists, earning 120 billion DH in foreign currency, and creating 200,000 new direct and indirect jobs.

Key Figures

1^st
destination for medical, shopping, and business tourism
3^rd
national tourist destinatio
10%
of Morocco's accomodation capacity
1.5 million
million tourists per year
+5 million
million tourists by 2030

Assets

Being the third national tourist destination, Casablanca-Settat enjoys nowadays a flow of tourists exceeding 1.5 million coming to discover a region with multiple facets.

A destination combining tradition and modernism
A 340 km coastline and a great deal of famous beachfront sites
Varied cuisine with relished local products
1^st national tourist destination for medical, shopping, cruising, galleries and exhibitions
Abundant national and international prestigious tourism brands
World-class tourism facilities: Casablanca Theatre, museums, hotels, restaurants, golf courses
120 000 ha of natural forests

Investment Opportunities

Business tourism

Consolidation of lodging facilities
Blue tourism

Development of beachfront animation zones
Medical tourism

Dentistry and aesthetic surgery
Shopping tourism

Malls and food halls
Green tourism

Development of forest networks, trekking and dam-surrounding areas
Cultural tourism

touristic attractions around ancient medinas, historical monuments, galleries and museums

Incentives

1

Financial Aids Provided by the Investment Charter
2

"Go Siyaha" : Financial and technical support for hotel and tourism establishments
3

"Cap Hospitality" : Financial support for the modernization of Classified Tourist Accommodation Establishments